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City spotlight: Bristol

Our first city report explores Bristol, one of the UK’s most distinctive creative hubs, and what makes the agency landscape in the city different.

Article
Partnership

83p in the pound: Gender pay gaps across the UK’s largest agencies

Exploring the gender pay gap within the UK’s largest agencies and what it means for the sector. In collaboration with gender pay gap consultant Lynda Harvey.

Article
Partnership

The language trap: How agencies describe themselves and what it reveals about differentiation

A collaboration between Agency by Agency and Treacle to explore how similarities in agency descriptions can make it hard to stand out from the crowd.

Article

Time to scale-up: How 861 agencies are driving disproportionate sector growth

Just 3.4% of all active agencies qualify as scale-ups, yet they generate a quarter of sector turnover and employ more than a quarter of the workforce. What makes these agencies different?

Find an agency

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Report

Where we work: Mapping the UK agency workforce

Exploring the agency workforce, from the size of agencies, subsectors and specialisms, to regional workforces and a case study on Glasgow.

Report

City spotlight: Bristol

Our first city report explores Bristol, one of the UK’s most distinctive creative hubs, and what makes the agency landscape in the city different.

Report

The Growth Report: Finding opportunity in 2025’s agency sector

Exploring the complex landscape of our sector, where size matters, location drives opportunity and specialisation increasingly drives success.

Report

Agencies for good: Social purpose and sustainability

A special report into agencies whose primary focus is social purpose, sustainability and making a positive impact

Report

IndieNation: Uncovering the UK independent agency landscape

The first ever comprehensive mapping of independent agencies in the UK, including subsector specialisms, regional clusters, performance measures and growth rates for all agency types.

Report

Agency by Agency Industry Report – Spring 2025

The UK’s marketing, advertising, creative and media agency sector, as you’ve never seen it before…

Salmon Consulting

Help for marketers and agencies.

Delivered by our co-founder Tom Salmon.
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Latest articles

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Article
Partnership

83p in the pound: Gender pay gaps across the UK’s largest agencies

Exploring the gender pay gap within the UK’s largest agencies and what it means for the sector. In collaboration with gender pay gap consultant Lynda Harvey.

Article
Partnership

The language trap: How agencies describe themselves and what it reveals about differentiation

A collaboration between Agency by Agency and Treacle to explore how similarities in agency descriptions can make it hard to stand out from the crowd.

Article

Time to scale-up: How 861 agencies are driving disproportionate sector growth

Just 3.4% of all active agencies qualify as scale-ups, yet they generate a quarter of sector turnover and employ more than a quarter of the workforce. What makes these agencies different?

Article

Mapping the sector: Agency by Agency’s 2025 story

From creating the first comprehensive mapping of the UK agency sector to launching our Find an Agency service, 2025 has been a journey of discovery, collaboration and impact.

Article

Making sense of the sector: Understanding what agencies do and how to find the agency you’re looking for

From finding 25,000 agencies to developing our sophisticated classification system - how our comprehensive mapping transforms understanding of the sector and helps you find the agency you’re looking for.

Article

How the UK Industrial Strategy could reshape the agency landscape: lessons from Bristol

Investment and support for the UK agency sector? The UK Industrial Strategy and the opportunities and challenges that lie ahead.

Article

Built to withstand: navigating agency life in an era of AI and economic fire

Navigating the 'triple disruption' of the current moment through optimisation and experimentation

Article

Beyond the statement: What agencies with ESG commitments tell us about sector priorities

One in three agencies have an ESG commitment and reveal some surprising patterns when it comes to size, growth and specialisation across our sector

Article

What if growth isn’t the goal? Rethinking success in the agency sector

Growth data reveals fascinating contradictions across our sector, but what if the real question isn't how to grow better, but whether growth is the right measure of agency success at all?

Article

Stability versus volatility: What our growth data might mean for agency strategy

Is agency stability strategic wisdom or missed opportunity, when high-growth markets also show the highest rates of contraction?

Article

Specialisation and emerging subsectors: How new expertise is reshaping agency success

How emerging specialisms are driving agency growth and what this means for positioning strategies in 2025.

Article

Beyond London: The shifting landscape of the UK’s agency hubs

What does our exploration of the 15 biggest agency cities tell us about the story of the UK’s regional creative hubs in an industry in transition?

Article

Creative hubs: Exploring the 15 biggest agency cities

The 15 biggest agency cities in the UK account for two thirds of all active agencies and three quarters of all agency employees. We decided to take a closer look...

Article

Social purpose and sustainability: Mapping our newest subsector

Preview our report on Social purpose and sustainability agencies by finding out how we mapped the newest subsector on Agency by Agency and our key findings.

Article

The new breed: Exploring the next agency generation

What type of agencies have been founded over the past three years to and which specialisms have the highest proportion of new agencies?

Article

Riding the waves: Mapping the Class of 2015

What does a ten-year-old agency look like? Who has come through the last decade with all its challenges and out the other side.