Latest articles and reports
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The new breed: Exploring the next agency generation
What type of agencies have been founded over the past three years to and which specialisms have the highest proportion of new agencies?
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- Article
Riding the waves: Mapping the Class of 2015
What does a ten-year-old agency look like? Who has come through the last decade with all its challenges and out the other side.
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- Article
The numbers are in… Welcome to Agency by Agency
Get access to the first comprehensive benchmarking data and insight into the UK agency sector…
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- Report
Agency by Agency Industry Report – Spring 2025
The UK’s marketing, advertising, creative and media agency sector, as you’ve never seen it before…
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Preview: Agency by Agency Industry Report – Spring 2025
With the Spring 2025 edition of the Agency by Agency Industry Report, we unveil the breadth and depth of the UK agency sector for the first time…
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Introducing our Data Shots: For a better understanding of the UK agency sector
Find out more about our Data Shots - comprehensive benchmarking data for agency subsectors
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Why data matters: Understanding the agency sector
How data can offer strategic insights and inform decision-making for agency leaders and key stakeholders in agency sector
Read moreData Shots
View allAll agencies
Amazon / Marketplace
Behavioural research and behaviour change
Brand strategy
Content
Conversion
Copywriting
Creative and advertising
Customer experience (CX)
Data and marketing analytics
Design and branding
Digital
Digital product design
Digital transformation
Direct marketing
E-commerce
Experiential and events
Influencer
Integrated and full service
Internal comms and employee engagement
Market research
Media
PR and communications
Search and performance
SEO
Social media
Translation and localisation
Video and production
Website and UX/UI design
Our products
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Subscribe
Annual subscription for full access to our comprehensive reports and Data Shots:
- Data Shots offer benchmarking data for 28 agency subsectors
- The Agency by Agency Industry Report shines a light on agency trends with data, insight and voices from across the sector
- Special reports and articles throughout the year on a variety of topics, such as growth, innovation funding, women in the agency sector, independent agencies, regional and city spotlights, specialisms and more
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Bespoke research
With commissioned reports and research, we can help you answer the specific questions.
- For agency owners, investors, industry bodies and B2B offering services to the sector
- Reports and research tailored to your needs and for your exclusive use
- M&A target identification - save days of manual research and find opportunities in any niche of the sector
Coming soon
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IndieNation: Uncovering the UK independent agency landscape
April 2025
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Agency by Agency Growth Report
May 2025
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Women in the Agency Sector
June 2025
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The Language of Agencies
Date tbc (2025)
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Agencies and Innovate UK
Date tbc (2025)
About us
Agency by Agency provides the only comprehensive data and insight into the UK’s marketing, advertising, creative and media agency sector. Combining up-to-date data with industry expertise, we have been created by the sector for the sector.
If you are interested in learning more about what we do and how we do it, join our monthly free webinar to meet members of the team and get an overview of our subscription offer, bespoke research and plans for future developments.
Find out moreWhat we do
Subscribers to Agency by Agency get full access to all our reports, articles and benchmarking data for 28 agency subsectors, to help track trends, analyse performance and improve decision making and strategic planning.
With commissioned reports and bespoke research, we help answer the specific questions, whether you are an agency leader, advisor, investor, service-provider or other stakeholder in the sector.
Find out more