The power of insight

Agency by Agency will publish the first comprehensive reports on the UK’s marketing, advertising, creative and media agency sector, combining up-to-date data with industry expertise.

About us

Agency by Agency provides the only comprehensive benchmarking data and insight into the UK’s marketing, advertising, creative and media agency sector. Combining up-to-date data with industry expertise, we have been created by the sector for the sector.

Agency by Agency will launch in March 2025, rolling out Data Shots for agency categories based on services offered and the agency sector as a whole, our Agency by Agency Industry Report as well as our first articles, exclusive for subscribers.

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What we do

How big is the UK marketing, advertising, creative and media agency sector? How many agencies are there? In which fields do they specialise? How has it developed? Where is the growth? What is it worth?

We offer our subscribers and bespoke research clients access to agency intelligence and powerful insight to analyse performance, track trends and improve decision-making as you plan for the future.

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Agency by Agency is supported by Innovate UK, the UK’s innovation agency. Innovate UK drives productivity and economic growth by supporting businesses to develop and realise the potential of new ideas. Innovate UK is part of UK Research and Innovation.

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For more information visit https://www.ukri.org/councils/innovate-uk/