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  • Report

The Growth Report: Finding opportunity in 2025’s agency sector

Exploring the complex landscape of our sector, where size matters, location drives opportunity and specialisation increasingly drives success.

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  • Article

Stability versus volatility: What our growth data might mean for agency strategy

Is agency stability strategic wisdom or missed opportunity, when high-growth markets also show the highest rates of contraction?

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  • Article

Specialisation and emerging subsectors: How new expertise is reshaping agency success

How emerging specialisms are driving agency growth and what this means for positioning strategies in 2025.

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Preview: The Growth Report

From the growth paradox to stability as strategy, learn more about The Growth Report from Agency by Agency and the patterns that shape growth in our sector.

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Agency by Agency provides the only comprehensive data and insight into the UK’s marketing, advertising, creative and media agency sector. Combining up-to-date data with industry expertise, we have been created by the sector for the sector.

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What are people saying?

“At last, we can shine a detailed light on the industry as a whole.”

Paul Mead, Chair of We Discover, Beacon lead at the IPA

“A brilliant ‘never been done before’ data set that puts the spotlight firmly onto the key levers of growth for the whole agency industry.”

Emma Hillary, Growth Director, Verity Relationship Intelligence

“The most telling story of the analysis is that specialisation wins.”

Robert Craven, Managing Partner, GYDA on the IndieNation Report

“With this level of competition, fitting in won't help agencies stand out.”

Claire Hutchings, Founder & MD Chime Agency on the Industry Report

“This new analysis provides industry insight that we've never had in such detail before.”

Jason Neale, Managing Director, Agency Works

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