Comprehensive mapping of the UK agency sector.

Find agencies. Understand the sector. Data, insight and clarity to drive decision-making.

How can we help you?

Agency by Agency provides the only comprehensive data and insight into the UK’s marketing, advertising, creative and media agency sector. Combining up-to-date data with industry expertise, we have been created by the sector for the sector.

  • Find an agency

    Find the right agency. Faster.

    High‑quality, hand‑picked agency lists built from our comprehensive data on more than 25,500 UK agencies and around your ideal customer profile, M&A strategy or brand needs.

    • Find specific agencies
    • Shortlist M&A targets
    • Create a pitch list
    • Scale up your database
    • Build stronger partnerships
    • Run smarter, more effective agency searches
    • Secure B2B prospecting data based on your ideal client fit
    Find out more

Explore

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  • Report

City spotlight: Bristol

Our first city report explores Bristol, one of the UK’s most distinctive creative hubs, and what makes the agency landscape in the city different.

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  • Article

Making sense of the sector: Understanding what agencies do and how to find the agency you’re looking for

From finding 25,000 agencies to developing our sophisticated classification system - how our comprehensive mapping transforms understanding of the sector and helps you find the agency you’re looking for.

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  • Report

Where we work: Mapping the UK agency workforce

Exploring the agency workforce, from the size of agencies, subsectors and specialisms, to regional workforces and a case study on Glasgow.

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  • Article

How the UK Industrial Strategy could reshape the agency landscape: lessons from Bristol

Investment and support for the UK agency sector? The UK Industrial Strategy and the opportunities and challenges that lie ahead.

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What are people saying?

“At last, we can shine a detailed light on the industry as a whole.”

Paul Mead, Chair of We Discover, Beacon lead at the IPA

“A brilliant ‘never been done before’ data set that puts the spotlight firmly onto the key levers of growth for the whole agency industry.”

Emma Hillary, Growth Director, Verity Relationship Intelligence

“The most telling story of the analysis is that specialisation wins.”

Robert Craven, Managing Partner, GYDA on the IndieNation Report

“With this level of competition, fitting in won't help agencies stand out.”

Claire Hutchings, Founder & MD Chime Agency on the Industry Report

“This new analysis provides industry insight that we've never had in such detail before.”

Jason Neale, Managing Director, Agency Works

Subscribe to our newsletter

The Briefing from Agency by Agency is our regular newsletter in which we share stories from our mapping of the agency sector and explore the trends that matter to the agency community.

Recent editions have included:

- What if growth isn't the goal? Rethinking agency success
- Agency specialisation and emerging subsectors
- What our growth data might mean for agency strategy
- Structuring your agency for its next phase
- Beyond London - the shifting landscape of the UK agency sector

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