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The Growth Report: Finding opportunity in 2025’s agency sector

Exploring the complex landscape of our sector, where size matters, location drives opportunity and specialisation increasingly drives success.

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  • Preview

Preview: The Growth Report

From the growth paradox to stability as strategy, learn more about The Growth Report from Agency by Agency and the patterns that shape growth in our sector.

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  • Article

Beyond London: The shifting landscape of the UK’s agency hubs

What does our exploration of the 15 biggest agency cities tell us about the story of the UK’s regional creative hubs in an industry in transition?

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  • Article

Creative hubs: Exploring the 15 biggest agency cities

The 15 biggest agency cities in the UK account for two thirds of all active agencies and three quarters of all agency employees. We decided to take a closer look...

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Agency by Agency provides the only comprehensive data and insight into the UK’s marketing, advertising, creative and media agency sector. Combining up-to-date data with industry expertise, we have been created by the sector for the sector.

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    Shape strategic decision-making using bespoke agency lists, commissioned analysis, facilitated workshops and data-enabled consulting.

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    • Find specific types of agency
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    • Discover hidden trends
    • Work with our editorial team to produce your own content and thought leadership content
    • Secure B2B prospecting data based on your ideal client fit
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What are people saying?

“At last, we can shine a detailed light on the industry as a whole.”

Paul Mead, Chair of We Discover, Beacon lead at the IPA

“A brilliant ‘never been done before’ data set that puts the spotlight firmly onto the key levers of growth for the whole agency industry.”

Emma Hillary, Growth Director, Verity Relationship Intelligence

“The most telling story of the analysis is that specialisation wins.”

Robert Craven, Managing Partner, GYDA on the IndieNation Report

“With this level of competition, fitting in won't help agencies stand out.”

Claire Hutchings, Founder & MD Chime Agency on the Industry Report

“This new analysis provides industry insight that we've never had in such detail before.”

Jason Neale, Managing Director, Agency Works

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Agency by Agency is supported by Innovate UK, the UK’s innovation agency. Innovate UK drives productivity and economic growth by supporting businesses to develop and realise the potential of new ideas. Innovate UK is part of UK Research and Innovation.

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For more information visit https://www.ukri.org/councils/innovate-uk/

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