Intelligence for the UK agency sector.

Agency by Agency runs the UK’s only comprehensive agency directory. We help people find agencies, and we help agencies be found.

Find the right agencies

Bespoke agency intelligence, acquisition radars, market analysis and advisory services built around your strategic requirements.

Explore our services

How can we help you?

Agency by Agency runs the UK’s only comprehensive agency directory, enriched with data on capabilities and specialisms, growth signals and acquisition intelligence. We help people find agencies, and we help agencies be found.

Corporate development, M&A, holding groups

You’re trying to find independent agencies in specific capability areas, but the right ones are hard to find.

Find out more

Private equity and agency investors

You need to understand the market before committing. Size, segmentation, comparable performance and where the opportunity really sits.

Find out more

Brand-side marketers and procurement

You’re building a longlist for a pitch and want agencies you might not have heard of, for example specialists in a specific capability or geography.

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Media owners, adtech and martech suppliers

You want to reach agencies that aren’t already on your radar or those you might have missed.

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Policy makers, combined authorities, LEPs

You need to understand the creative and agency sector in your region, its size, composition, growth trends and economic contribution.

Talk to us

How do we do it?

We’ve worked with holding companies, combined authorities, media owners, brands and M&A advisors, all with the same underlying challenge: to find the right agency.

Agencies are mapped by combining our expert insight into the agency sector with data from the world’s most trusted data providers.

25,000+ agencies tracked
100+ data points
7 subsectors
29 specialisms

“At last, we can shine a detailed light on the industry as a whole.”

Paul Mead Chair of We Discover,
Beacon lead at the IPA

“A brilliant ‘never been done before’ data set that puts the spotlight firmly onto the key levers of growth for the whole agency industry.”

Emma Hillary Growth Director,
Verity Relationship Intelligence

“The most telling story of the analysis is that specialisation wins.”

Robert Craven Managing Partner,
GYDA on the IndieNation Report

“With this level of competition, fitting in won't help agencies stand out.”

Claire Hutchings Founder & MD Chime Agency
on the Industry Report

“This new analysis provides industry insight that we've never had in such detail before.”

Jason Neale Managing Director,
Agency Works