The Agency by Agency Atlas 2026

Introducing The Agency by Agency Atlas 2026

The United Kingdom is genuinely world-class at agencies. In creative thinking, in strategic counsel, in the craft of building brands and the science of reaching audiences, UK agencies punch above their weight on a global stage. That has always been true. What has been less true, until recently, is our ability to say so with data.

That is why we built Agency by Agency, and why, now in our second year, we have gone further and deeper than ever before in our industry analysis. Nearly 25,000 active agencies. 194,000 people. £33 billion in turnover. £18 billion in gross value added. Close to a billion pounds in investment. These are the numbers of a sector that deserves to be understood properly and supported accordingly.