Specialisation and emerging subsectors: How new expertise is reshaping agency success

June 25, 2025 | 9 min read

The Growth Report, published in June 2025 by Agency by Agency presented a nuanced picture of what was driving success in the agency sector. While traditional strongholds show below-average growth, newer specialisms are thriving at rates that should make everyone in the sector sit up and take notice. What we seem to be in the middle of is a period of transition, and one where it is becoming increasingly clear that specialisation is not just an advantage, but is perhaps essential for exceptional performance.

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