Our exploration of the UK’s 15 biggest agency cities reveals a striking pattern of concentration and emerging growth. While it’s no surprise that London remains the centre of creative agency work, with over nine thousand active agencies and roughly half the sector workforce, the story unfolding across the nation’s regional creative hubs offers a more nuanced picture of an industry in transition.
The 15 largest agency cities (including London) collectively represent more than two-thirds of all UK agencies and three-quarters of the sector’s employment. Yet beneath these top-line figures lies a complex sector showing varied patterns of maturity, growth and economic contribution that raise important questions about where the industry is heading.
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