The new breed: Exploring the next agency generation

April 3, 2025 | 5 min read

It is accepted that this is a tough time to launch an agency, but despite a slowdown in the number of new agencies founded (see our Agency by Agency Industry Report, Spring 2025), some 2,710 of the agencies we have mapped were founded since 2022 – 10.7% of all active agencies across the sector. But what type of agencies are they, and which subsectors are growing the most quickly when it comes to agencies being founded?

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