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For twenty years, the team behind Agency by Agency have been agency leaders, advisors and have worked within the UK’s marketing, advertising, creative and media agency sector. We have experienced and understood that one of the main challenges for this dynamic and ever-changing sector has been the lack of accurate and comprehensive data and information upon which decisions can be made.
Working together with our partners at The Data City and with a funding grant from Innovate UK, we have developed the first comprehensive data and insight into the UK agency sector, for agency leaders and advisors, investors and B2B service providers, industry bodies and policy-makers. We have been able to accurately map the sector for the first time, allowing us to offer benchmarking data, insight and bespoke research solutions to help answer the key questions stakeholders have.