We map the UK’s marketing, advertising, creative and media agency sector. This includes agencies across 29 specialisms. Depending on the services an agency offers, it may appear in more than one subsector in our mapping.
The specialisms we have mapped:
- Amazon/Marketplace
- Behavioural research and behaviour change
- Brand strategy
- Content
- Conversion
- Copywriting
- Creative and advertising
- Customer Experience (CX)
- Data and marketing analytics
- Design and branding
- Digital
- Digital product design
- Digital transformation
- Direct marketing
- E-commerce
- Experiential and events
- Influencer
- Integrated and full service
- Internal communications and employee engagement
- Market research
- Media
- PR and communications
- Search and performance
- SEO
- Social media
- Social purpose and sustainability
- Translation and localisation
- Video and production
- Website and UX/UI design
Latest articles and reports
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- Article
- Partnership
83p in the pound: Gender pay gaps across the UK’s largest agencies
Exploring the gender pay gap within the UK’s largest agencies and what it means for the sector. In collaboration with gender pay gap consultant Lynda Harvey.
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- Article
- Partnership
The language trap: How agencies describe themselves and what it reveals about differentiation
A collaboration between Agency by Agency and Treacle to explore how similarities in agency descriptions can make it hard to stand out from the crowd.
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- Article
Time to scale-up: How 861 agencies are driving disproportionate sector growth
Just 3.4% of all active agencies qualify as scale-ups, yet they generate a quarter of sector turnover and employ more than a quarter of the workforce. What makes these agencies different?
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