The Growth Traffic Light is Agency by Agency’s framework for categorising agencies by their annual growth rate. It divides agencies into five categories: Shrinking Fast (below -20%), Shrinking (-20% to -10%), Stable (-10% to 10%), Growing (10% to 20%) and Growing Fast (above 20%).
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83p in the pound: Gender pay gaps across the UK’s largest agencies
Exploring the gender pay gap within the UK’s largest agencies and what it means for the sector. In collaboration with gender pay gap consultant Lynda Harvey.
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The language trap: How agencies describe themselves and what it reveals about differentiation
A collaboration between Agency by Agency and Treacle to explore how similarities in agency descriptions can make it hard to stand out from the crowd.
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Time to scale-up: How 861 agencies are driving disproportionate sector growth
Just 3.4% of all active agencies qualify as scale-ups, yet they generate a quarter of sector turnover and employ more than a quarter of the workforce. What makes these agencies different?
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