Most agency directories are self-selecting: agencies choose to list themselves, pay to appear or are included based on who makes the most noise. Our mapping works differently. Working with our partners at The Data City we identify active agencies based on matching company websites with Companies House registrations, which means our data is comprehensive rather than curated by commercial interest. We then enrich that foundation with capability, size, growth and ownership data.
The result is a picture of the market as it actually is, including the under-the-radar independents that never appear in conventional directories and that AI tools frequently miss or misrepresent.
We are also independent. We do not take success fees, we do not sell listings and we have no vested interest in any transaction outcome. Our commercial model is built entirely on the value of our intelligence.
Latest articles and reports
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83p in the pound: Gender pay gaps across the UK’s largest agencies
Exploring the gender pay gap within the UK’s largest agencies and what it means for the sector. In collaboration with gender pay gap consultant Lynda Harvey.
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- Article
- Partnership
The language trap: How agencies describe themselves and what it reveals about differentiation
A collaboration between Agency by Agency and Treacle to explore how similarities in agency descriptions can make it hard to stand out from the crowd.
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- Article
Time to scale-up: How 861 agencies are driving disproportionate sector growth
Just 3.4% of all active agencies qualify as scale-ups, yet they generate a quarter of sector turnover and employ more than a quarter of the workforce. What makes these agencies different?
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