We offer a number of core services built on our agency mapping:
Bespoke agency intelligence. Curated, filtered lists of UK agencies matched to your brief, by specialism, capability, size, location, ownership, growth trajectory and more. Used by brands, media owners, adtech and martech suppliers and corporate development teams.
Agency Radar. A continuously updated intelligence service tracking growth signals, new entrants and market dynamics across your priority capability areas. Used by acquirers, holding groups and media owners who need ongoing rather than one-off intelligence.
Advisory. Independent, outcome-agnostic guidance on capability fit, market sizing, strategic context and acquisition intelligence. We have no success fees and no conflicts of interest.
We also undertake commissioned research and bespoke sector analysis, including regional mapping for combined authorities and public bodies, as well as data-led editorial for organisations seeking authoritative thought leadership about the agency sector.
Latest articles and reports
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83p in the pound: Gender pay gaps across the UK’s largest agencies
Exploring the gender pay gap within the UK’s largest agencies and what it means for the sector. In collaboration with gender pay gap consultant Lynda Harvey.
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The language trap: How agencies describe themselves and what it reveals about differentiation
A collaboration between Agency by Agency and Treacle to explore how similarities in agency descriptions can make it hard to stand out from the crowd.
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Time to scale-up: How 861 agencies are driving disproportionate sector growth
Just 3.4% of all active agencies qualify as scale-ups, yet they generate a quarter of sector turnover and employ more than a quarter of the workforce. What makes these agencies different?
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