Reports

  • Report

Where we work: Mapping the UK agency workforce

Exploring the agency workforce, from the size of agencies, subsectors and specialisms, to regional workforces and a case study on Glasgow.

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  • Report

City spotlight: Bristol

Our first city report explores Bristol, one of the UK’s most distinctive creative hubs, and what makes the agency landscape in the city different.

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  • Report

The Growth Report: Finding opportunity in 2025’s agency sector

Exploring the complex landscape of our sector, where size matters, location drives opportunity and specialisation increasingly drives success.

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  • Report

Agencies for good: Social purpose and sustainability

A special report into agencies whose primary focus is social purpose, sustainability and making a positive impact

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  • Report

IndieNation: Uncovering the UK independent agency landscape

The first ever comprehensive mapping of independent agencies in the UK, including subsector specialisms, regional clusters, performance measures and growth rates for all agency types.

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  • Report

Agency by Agency Industry Report – Spring 2025

The UK’s marketing, advertising, creative and media agency sector, as you’ve never seen it before…

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The Briefing from Agency by Agency is our regular newsletter in which we share stories from our mapping of the agency sector and explore the trends that matter to the agency community.

Recent editions have included:

- What if growth isn't the goal? Rethinking agency success
- Agency specialisation and emerging subsectors
- What our growth data might mean for agency strategy
- Structuring your agency for its next phase
- Beyond London - the shifting landscape of the UK agency sector

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