IndieNation: Uncovering the UK independent agency landscape

April 16, 2025 | 18 min read

We are extremely proud to present the findings of our report on the UK’s independent agency landscape, based on comprehensive mapping of more than 25,000 independent agencies to allow us to dive into the complexities and nuances of the independent sector, from agency size and performance, subsector specialisms, regional talent clusters and growth rates for all different types of agencies.

In mapping the independent agency sector and creating the first comprehensive report on independent agencies in the UK, we can see that independent agencies come in all sizes, work across all subsectors and specialisms, and have an important economic impact both for the agency sector and for the wider economy

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    • Data shots offer benchmarking data for 28 agency subsectors
    • Data shots updated four times a year, with new subsectors mapped and new data points added
    • First access to all our reports (price for non-subscribers: £400 per report)
    • Agency by Agency Industry Report, published twice a year, shines a light on agency trends
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