Client-side marketers use our capability filters to build pitch longlists. Corporate development teams and holding companies use our data to build M&A target lists. Private equity firms and agency groups scan our mapping for complementary acquisition opportunities. Media owners and technology suppliers use it to find agencies for partner programmes. In all cases, the agencies they find are those in our data, including under-the-radar specialists who would not surface through Google or conventional routes.
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83p in the pound: Gender pay gaps across the UK’s largest agencies
Exploring the gender pay gap within the UK’s largest agencies and what it means for the sector. In collaboration with gender pay gap consultant Lynda Harvey.
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The language trap: How agencies describe themselves and what it reveals about differentiation
A collaboration between Agency by Agency and Treacle to explore how similarities in agency descriptions can make it hard to stand out from the crowd.
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Time to scale-up: How 861 agencies are driving disproportionate sector growth
Just 3.4% of all active agencies qualify as scale-ups, yet they generate a quarter of sector turnover and employ more than a quarter of the workforce. What makes these agencies different?
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