How do you find agencies for acquisition?

This is one of the most common briefs we receive. Finding independent agencies, and in particular those that are under the radar, not actively marketing themselves and not already known to the holding groups and PE firms looking to acquire, is genuinely difficult using conventional methods. Google surfaces the loudest, not the best. AI tools are unreliable when it comes to specific agency names and capabilities.
We approach this differently. Because our mapping is built from Companies House data and enriched with capability and growth signals, we can filter the market systematically against an acquisition thesis, including by specialism, size, growth rate, geography, ownership structure and more. We then apply expert judgement on top of the data: flagging opportunities, qualifying fit and, where needed, providing ongoing radar monitoring so that new entrants and changes in the market are caught as they happen.