A Location Quotient measures the relative concentration of agencies or agency employees in a given area, adjusted for the size of that area. A Location Quotient of 1 indicates that an area has the number of agencies or employees you would expect given its size relative to the UK as a whole. A value of 2 means twice the expected concentration; a value of 0.5 means half. This allows meaningful comparisons between areas of very different sizes.
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83p in the pound: Gender pay gaps across the UK’s largest agencies
Exploring the gender pay gap within the UK’s largest agencies and what it means for the sector. In collaboration with gender pay gap consultant Lynda Harvey.
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The language trap: How agencies describe themselves and what it reveals about differentiation
A collaboration between Agency by Agency and Treacle to explore how similarities in agency descriptions can make it hard to stand out from the crowd.
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Time to scale-up: How 861 agencies are driving disproportionate sector growth
Just 3.4% of all active agencies qualify as scale-ups, yet they generate a quarter of sector turnover and employ more than a quarter of the workforce. What makes these agencies different?
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