What business are you in? Why your value proposition might be holding you back

April 25, 2025 | 5 min read

You built something solid. Your clients are happy, the team is busy and work is coming in. You’re delivering consistently, maybe even growing, and yet something feels off. You might be delivering sleek sitemaps, cracking campaigns or branded content, but the real reason clients hire you (and keep hiring you) may have evolved. It might be a positioning problem. But more often than not, it’s a value problem.