Many agency objectives sound good when first announced. A growth rate of 30%. An increase in retained revenue. Becoming the go-to agency for challenger brands. But after six weeks, are those goals still mentioned? The problem is not that the ambition is wrong, but that the strategy hasn’t been translated into regular, visible and team-focused actions. That’s where OKRs come in.
OKRs or Objectives and Key Results were originally developed by Intel and made popular by Google. For agencies, they can provide a lightweight structure to define priorities and keep everyone focused on what really matters.
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