Scale, simplicity and sanity: Structuring your agency for its next phase

Do agencies outgrow their ambition? Not necessarily, but they can outgrow their shape. Many hit this wall somewhere between 20 and 70 people. What used to feel fluid and functional now requires constant clarification. Decisions slow down, meetings multiply, founders become bottlenecks. Team members feel responsible for too much, or they are not sure what they should be doing at all. If this sounds familiar, it doesn’t mean you’ve failed. It means you’ve evolved, and it’s time for your structure to catch up.

Let’s think about restructuring beyond just titles and reporting lines. How can we spot the gaps, build for tomorrow and reduce chaos without killing creativity? And with our Role & Responsibility Mapper, we have a practical tool that you can use to realign your team for focus and growth.