The Agency Toolkit is our guide to building a smarter agency. Subscribers will have access to a growing library of articles, workshops and downloadable resources to help stimulate ideas, be tailored to your agency’s needs and help you on the road to building a smarter agency. The series begins with explorations of how to clarify your agency’s ambition, why your value proposition might be holding you back, and how to bring social purpose and sustainability into your agency.
We will be publishing articles on all aspects of building and maintaining a smarter agency, and as the series progresses we will also be delving deeper into the topics that our subscribers are most interested in – all part of our commitment to building a hub for knowledge and insight that is by the sector, for the sector.
Tools for agency leaders
The aim of our Agency Toolkit is a simple one: to draw on our years of experience running agencies and the insight we have gained through creating Agency by Agency to create a library of articles with accompanying resources that will provoke your thinking and stimulate action. As the library builds, it will guide agency leaders through a full suite of connected, strategic conversations.
We hope that the series will not only offer helpful models but also encourage conversations within leadership teams and assist in creating space for aligned, strategic action. Each article will be accompanied by downloadable resources to allow agency leaders to run their own workshops and tailor them to their specific needs.
We also offer support and facilitation if you’d like help running the sessions, which can be useful for agency leaders who want to be actively involved in the workshops rather than running them. Check out our workshops page if you’d like to learn more and, as with all our bespoke research and consulting services, we offer a discount for Agency by Agency subscribers.
What’s coming up in the series?
As the series progresses we will be exploring all manner of topics important to agency leaders, from clarifying ambition and value proposition, to setting objectives that get done, realigning your agency organisation and modelling your margins. We have plans for articles on retained revenue and client work, creating a fit-for-purpose new business engine, using analytics without killing creativity and keeping the talent happy as you build and retain a stellar team.
As the library grows, we will be speaking to our subscribers to find out what topics they would like to see covered in the Agency Toolkit in the future. So join us today, be part of the conversation, and see how our data, insight, tools and resources can help you build a smarter agency.
Find out more…
Get full access to our Agency Toolkit by subscribing to Agency by Agency here. We have a range of subscription options available including special rates for agencies with a headcount of 1-2 people.
If you are interested in us helping support and facilitate workshops for you and your agency leadership team, check out our workshops page.
If you have specific questions you’d like answering, our commissioned reports and bespoke research can help, tailored to your needs and for your exclusive use. You can find out more about our bespoke research and all our products here.