We’ve mapped the UK’s independent agencies, revealing new patterns and trends that have previously been hidden. Capturing data on 25,320 independent agencies with 233,000 employees this report highlights the opportunities and challenges for independent agency owners.
- Impact of the independent agency sector, inc. number of agencies, employees, total turnover and GVA
- Emerging independent agencies – new agencies founded, their specialisms
- Growth rates across the independent agency sector – including by agency size, subsector and regional clusters
- Key benchmarking data by independent agency size, including average turnover, turnover-per-head and productivity measures (GVA-per-head)
- Key subsector data based on agency specialism. 28 agency subsectors, from Amazon/Marketplace to Website & UX/UI design
- Talent clusters, including how competition for different specialisms is distributed across the UK’s regions and benchmarking data by region
- Women-led indies, women-founded agencies and how this varies across the subsectors
- Investment and innovation – which specialisms are attracting investment and innovation funding
“Being able to now deep dive into the agency landscape in such granular detail is going to be a game changer.”
Clive Mishon, Co-Chair & Founder, Alliance of Independent Agencies
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