What we do
We have mapped over 25,000 UK marketing, advertising, creative and media agencies across 29 specialisms, and this dataset underpins the Agency by Agency Atlas, the most detailed report on the UK agency sector that is publicly available.
How we do it
Agency by Agency is independent. We do not take success fees and we do not sell listings. Our commercial model is built on the value of our mapping, insight and intelligence, not on who pays to be included, meaning brands, acquirers, investors, media owners and B2B suppliers can find the right agency for their needs.
Why it matters
And in a time when the UK’s Industrial Strategy has identified the Creative Industries, including the agency sector, as one of eight priority growth sectors, our mapping also has direct relevance for policy makers, combined authorities and sector bodies seeking to understand, invest in and develop the creative economy.
Meet the team
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Tom SalmonTom supports agency founders and leadership teams to solve gnarly issues. He heads up product development and leads on bespoke research. A people-centric business leader and marketer, Tom was previously MD of Epiphany and member of the Jaywing Plc management team.
Connect with Tom on LinkedIn -
Paul ScratonWriter and editor with more than twenty years experience working with organisations, companies and in the media, Paul is our Editor-in-chief. He uses our data to develop insights and tell stories about the sector. Paul has run campaigns with agencies and clients across Europe.
Connect with Paul on LinkedIn -
Jasmine StephensJasmine heads up Agency by Agency’s machine learning, data QA and data partnerships. A linguist by training, Jasmine has experience of multi-lingual campaigns whilst working for a number of specialist agencies.
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Joe O'BrienJoe leads our technical development and is also the co-founder of Jnr Studio - delivering digital solutions, alongside agency support in project management, account management, operations, and consultancy.
Connect with Joe on LinkedIn
Our partners
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The Data City is a data as a service company providing unique, real-time industrial data on the most dynamic emerging economic sectors.
Find out more about The Data City -
The development of Agency by Agency was supported by Innovate UK, the UK’s innovation agency. Innovate UK drives productivity and economic growth by supporting businesses to develop and realise the potential of new ideas. Innovate UK is part of UK Research and Innovation.
Find out more about Innovate UK