About us

Agency by Agency provides the only comprehensive benchmarking data and insight into the UK’s marketing, advertising, creative and media agency sector. Combining up-to-date data with industry expertise, we have been created by the sector for the sector.

We offer our subscribers and bespoke research clients access to agency intelligence and powerful insight to analyse performance, track trends and improve decision-making as you plan for the future.

When do we launch?

Agency by Agency will launch in March 2025, rolling out Data Shots for agency categories based on services offered and the agency sector as a whole, our Agency by Agency Industry Report as well as our first articles, exclusive for subscribers.

03/25

Meet the team

  • Tom Salmon
    Tom
    Salmon View Tom Salmon's LinkedIn profile

    Tom supports agency founders and leadership teams to solve gnarly issues. He heads up product development and leads on bespoke research. A people-centric business leader and marketer, Tom was previously MD of Epiphany and member of the Jaywing Plc management team.

  • Kim Somerville
    Kim
    Somerville View Kim Somerville's LinkedIn profile

    Kim is a senior leader in the charity, education and agency sectors with deep experience of management and campaigning. Kim was previously MD of leading behaviour change agency Magpie and leads Agency by Agency’s network to actively involve the sector in what we’re developing.

  • Paul Scraton
    Paul
    Scraton View Paul Scraton's LinkedIn profile

    Writer, editor and communications consultant, Paul leads on our publishing and reports. He uses our data to develop insights and tell stories about the sector. Paul has run campaigns with agencies and clients across Europe.

  • Jasmine Stephens
    Jasmine
    Stephens

    Jasmine heads up Agency by Agency’s machine learning, data QA and data partnerships. A linguist by training, Jasmine has experience of multi-lingual campaigns whilst working for a number of specialist agencies.

Our partners

The Data City is a data as a service company providing unique, real-time industrial data on the most dynamic emerging economic sectors.

The development of Agency by Agency was supported by Innovate UK, the UK’s innovation agency. Innovate UK drives productivity and economic growth by supporting businesses to develop and realise the potential of new ideas. Innovate UK is part of UK Research and Innovation. For more information visit https://www.ukri.org/councils/innovate-uk/

Sign up for updates

Agency by Agency is supported by Innovate UK, the UK’s innovation agency. Innovate UK drives productivity and economic growth by supporting businesses to develop and realise the potential of new ideas. Innovate UK is part of UK Research and Innovation.

Innovate UK logo

For more information visit https://www.ukri.org/councils/innovate-uk/

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