With the publication of IndieNation: Uncovering the UK’s independent agency landscape we have comprehensively mapped more than 25,000 independent agencies to explore the complexities of the sector, from agency size and performance to subsector specialisms, regional talent clusters, growth rates, investment and innovation.
Our IndieNation report is available now for Agency by Agency subscribers or via a single report purchase.
“Independent agencies are the beating heart of the UK’s creative economy. The IndieNation report shows how they account for 99% of the market, driving innovation, jobs and regional growth. But too often, they’re overlooked by clients chasing big names and fixated on multinational agencies. If we want a resilient, future-proof sector, it’s time for clients and the industry to value independence as a strategic asset.”
Stephen Waddington / Director, Wadds Inc.
