Create space to think.
Build a smarter agency.

Workshop facilitation tailored to your agency’s needs.

Drawing on deep operational experience as an agency managing director, non-exec director, advisor and as co-founder of Agency by Agency, Tom Salmon helps leaders strengthen their propositions, improve operations, and navigate change with confidence.

You’ll leave with

• Clear, shared strategic vision
• An engaged team, with all voices heard
• Tools to improve focus, profit and positioning
• Stronger leadership, systems and accountability
• Practical models to address growth barriers

Our workshops

• Clarifying ambition
  • Align leadership on personal and commercial goals for the agency’s future
  • Surface and address hidden differences in leadership ambition
  • Connect agency ambition to real market relevance
  • Create a clear, actionable strategic ambition statement
• Value proposition
  • Identify the true outcomes clients value, beyond deliverables
  • Uncover emotional, commercial and practical elements of agency value
  • Define real points of differentiation versus competitors
  • Draft a sharper, client-centred positioning statement
• Setting objectives
  • Build focused, measurable quarterly objectives that drive agency priorities
  • Align teams behind leading indicators, not just financial results
  • Create clear ownership and accountability across leadership and teams
  • Establish simple rhythms to review and refresh strategic progress
• Structuring your agency for its next phase
  • Audit and clarify current roles, accountability and leadership gaps
  • Design a future-ready team structure based on agency aspirations
  • Strengthen leadership pathways and succession planning
  • Reduce founder dependency and decision-making bottlenecks
• Modelling your margins
  • Understand gross profit, utilisation and contribution per head
  • Model service-level profitability and price confidently
  • Spot and solve margin leaks across clients and delivery models
  • Build new habits around commercial visibility and empowerment
• Sales mix and retained revenue opportunity spotting
  • Audit current client mix for retainer opportunities and risk
  • Build client value propositions that justify ongoing partnership investment
  • Scope, price and pitch retainers more strategically
  • Strengthen account leadership behaviours to deepen client loyalty
• Client management. Upgrading account leadership to drive client growth
  • From project delivery into proactive client development
  • Build strategic account plans to uncover upsell and cross-sell opportunities
  • Train client services teams in commercial partnership, not just service responding
  • Embed growth conversations into client rhythms and reviews
• Building your signature systems
  • Identify signature client outcomes and methodologies your agency can own
  • Package consistent offers for speed, profitability and differentiation
  • Link internal delivery models with external marketing and business development messaging
  • Strengthen employer value proposition by connecting real impact to team pride
• Creating a fit-for-purpose new business engine
  • Map new business sources clearly by volume, velocity and conversion
  • Assign the right internal ownership for sales and marketing activities
  • Design manageable, repeatable marketing and outreach campaigns
  • Build consistent pipeline visibility to avoid feast-or-famine cycles
• Agency KPIs that don’t kill creativity
  • Select agency-relevant OKRs and KPIs that drive decision-making, not only reporting
  • Create transparency around performance without creating fear
  • Build operational rhythms around weekly, monthly and quarterly data reviews
  • Shift the leadership culture towards insight-driven reflection and action
• Free the agency leaders! Operational effectiveness that empowers teams
  • Establish clear planning and decision-making rhythms across the agency
  • Create improved visibility of project, financial and team health
  • Align meetings and reporting to strategic movement, not busywork
  • Free directors and owners from daily firefighting into real leadership focus
• Keep the talent happy: Building and retaining a stellar team
  • Define and strengthen your employee value proposition (EVP)
  • Build career paths and learning opportunities for future retention
  • Improve recognition, feedback and internal culture rituals
  • Develop middle managers and next-generation leaders sensibly and sustainably
• Values = value: Embedding ESG and inclusive leadership in a successful agency strategy
  • Understand how to link ESG commitments practically to daily operations
  • Strengthen inclusive leadership behaviours and cultural credibility
  • Build plans for sustainability, DEI impact and governance visibility
  • Align values, client promises and internal ways of working authentically
• Planning for agency maturity
  • Map your current agency stage and maturity priorities
  • Plan resource, leadership and capability evolution toward next-stage growth
  • Model optional future pathways: scaling, succession, or sale
  • Strengthen long-term agency value through intentional structure and decision-making

Missing a topic? Get in touch for something that’s bespoke to your needs.

Format options

Every workshop is designed to create space for meaningful decisions, and each session is tailored to fit your specific goals, stage of growth, and leadership needs. We prefer to run all workshops in person.

Subscribers get an automatic 20% discount on all workshops.

If you are ready to build momentum, improve alignment, or move your agency forward with more clarity, get in touch today to discuss your workshop requirements.