Reports

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The Growth Report: Finding opportunity in 2025’s agency sector

Exploring the complex landscape of our sector, where size matters, location drives opportunity and specialisation increasingly drives success.

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Preview: The Growth Report

From the growth paradox to stability as strategy, learn more about The Growth Report from Agency by Agency and the patterns that shape growth in our sector.

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Agencies for good: Social purpose and sustainability

A special report into agencies whose primary focus is social purpose, sustainability and making a positive impact

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Social purpose and sustainability: Mapping our newest subsector

Preview our report on Social purpose and sustainability agencies by finding out how we mapped the newest subsector on Agency by Agency and our key findings.

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IndieNation: Uncovering the UK independent agency landscape

The first ever comprehensive mapping of independent agencies in the UK, including subsector specialisms, regional clusters, performance measures and growth rates for all agency types.

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Preview: IndieNation Report

Read the executive summary of our first report into the UK’s independent agency sector

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Agency by Agency Industry Report – Spring 2025

The UK’s marketing, advertising, creative and media agency sector, as you’ve never seen it before…

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Preview: Agency by Agency Industry Report – Spring 2025

With the Spring 2025 edition of the Agency by Agency Industry Report, we unveil the breadth and depth of the UK agency sector for the first time…

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The Briefing from Agency by Agency is our regular newsletter in which we share stories from our mapping of the agency sector and explore the trends that matter to the agency community.

Recent editions have included:

- What if growth isn't the goal? Rethinking agency success
- Agency specialisation and emerging subsectors
- What our growth data might mean for agency strategy
- Structuring your agency for its next phase
- Beyond London - the shifting landscape of the UK agency sector

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