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The Growth Report: Finding opportunity in 2025’s agency sector

Exploring the complex landscape of our sector, where size matters, location drives opportunity and specialisation increasingly drives success.

Article
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Beyond the statement: What agencies with ESG commitments tell us about sector priorities

One in three agencies have an ESG commitment and reveal some surprising patterns when it comes to size, growth and specialisation across our sector

Article
Free access

Beyond the guesswork: How our Data Shots can shape agency decision-making

How four key metrics can reveal the reality of agency performance and help you take the next steps

Article
Free access

What if growth isn’t the goal? Rethinking success in the agency sector

Growth data reveals fascinating contradictions across our sector, but what if the real question isn't how to grow better, but whether growth is the right measure of agency success at all?

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Report
Subscriber only

The Growth Report: Finding opportunity in 2025’s agency sector

Exploring the complex landscape of our sector, where size matters, location drives opportunity and specialisation increasingly drives success.

Preview
Free access

Preview: The Growth Report

From the growth paradox to stability as strategy, learn more about The Growth Report from Agency by Agency and the patterns that shape growth in our sector.

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Agencies for good: Social purpose and sustainability

A special report into agencies whose primary focus is social purpose, sustainability and making a positive impact

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Social purpose and sustainability: Mapping our newest subsector

Preview our report on Social purpose and sustainability agencies by finding out how we mapped the newest subsector on Agency by Agency and our key findings.

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IndieNation: Uncovering the UK independent agency landscape

The first ever comprehensive mapping of independent agencies in the UK, including subsector specialisms, regional clusters, performance measures and growth rates for all agency types.

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Preview: IndieNation Report

Read the executive summary of our first report into the UK’s independent agency sector

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Agency by Agency Industry Report – Spring 2025

The UK’s marketing, advertising, creative and media agency sector, as you’ve never seen it before…

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Preview: Agency by Agency Industry Report – Spring 2025

With the Spring 2025 edition of the Agency by Agency Industry Report, we unveil the breadth and depth of the UK agency sector for the first time…

Latest articles

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Article
Subscriber only

Beyond the statement: What agencies with ESG commitments tell us about sector priorities

One in three agencies have an ESG commitment and reveal some surprising patterns when it comes to size, growth and specialisation across our sector

Article
Free access

Beyond the guesswork: How our Data Shots can shape agency decision-making

How four key metrics can reveal the reality of agency performance and help you take the next steps

Article
Free access

What if growth isn’t the goal? Rethinking success in the agency sector

Growth data reveals fascinating contradictions across our sector, but what if the real question isn't how to grow better, but whether growth is the right measure of agency success at all?

Article
Subscriber only

Stability versus volatility: What our growth data might mean for agency strategy

Is agency stability strategic wisdom or missed opportunity, when high-growth markets also show the highest rates of contraction?

Article
Subscriber only

Specialisation and emerging subsectors: How new expertise is reshaping agency success

How emerging specialisms are driving agency growth and what this means for positioning strategies in 2025.

Article
Subscriber only

Beyond London: The shifting landscape of the UK’s agency hubs

What does our exploration of the 15 biggest agency cities tell us about the story of the UK’s regional creative hubs in an industry in transition?

Article
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Creative hubs: Exploring the 15 biggest agency cities

The 15 biggest agency cities in the UK account for two thirds of all active agencies and three quarters of all agency employees. We decided to take a closer look...