What's new?
- Report
- Subscriber only
City spotlight: Bristol
Our first city report explores Bristol, one of the UK’s most distinctive creative hubs, and what makes the agency landscape in the city different.
Read more
- Article
- Free access
Built to withstand: navigating agency life in an era of AI and economic fire
Navigating the 'triple disruption' of the current moment through optimisation and experimentation
Read more
- Preview
- Free access
Preview: Mapping the agency scene in Bristol
Our latest report is a city spotlight on Bristol. Learn more about our key findings from our comprehensive mapping of the agency landscape in the city.
Read more
- Article
- Subscriber only
Beyond the statement: What agencies with ESG commitments tell us about sector priorities
One in three agencies have an ESG commitment and reveal some surprising patterns when it comes to size, growth and specialisation across our sector
Read moreSubscribe now
Stay informed. Plan for what’s next.
Exclusive reports, actionable insight, performance benchmarks and strategic resources for the agency sector.
Latest reports
View all
- Report
- Subscriber only
City spotlight: Bristol
Our first city report explores Bristol, one of the UK’s most distinctive creative hubs, and what makes the agency landscape in the city different.
Read more
- Preview
- Free access
Preview: Mapping the agency scene in Bristol
Our latest report is a city spotlight on Bristol. Learn more about our key findings from our comprehensive mapping of the agency landscape in the city.
Read more
- Report
- Subscriber only
The Growth Report: Finding opportunity in 2025’s agency sector
Exploring the complex landscape of our sector, where size matters, location drives opportunity and specialisation increasingly drives success.
Read more
- Preview
- Free access
Preview: The Growth Report
From the growth paradox to stability as strategy, learn more about The Growth Report from Agency by Agency and the patterns that shape growth in our sector.
Read more
- Report
- Subscriber only
Agencies for good: Social purpose and sustainability
A special report into agencies whose primary focus is social purpose, sustainability and making a positive impact
Read more
- Preview
- Free access
Social purpose and sustainability: Mapping our newest subsector
Preview our report on Social purpose and sustainability agencies by finding out how we mapped the newest subsector on Agency by Agency and our key findings.
Read more
- Report
- Subscriber only
IndieNation: Uncovering the UK independent agency landscape
The first ever comprehensive mapping of independent agencies in the UK, including subsector specialisms, regional clusters, performance measures and growth rates for all agency types.
Read more
- Preview
- Free access
Preview: IndieNation Report
Read the executive summary of our first report into the UK’s independent agency sector
Read more
- Report
- Subscriber only
Agency by Agency Industry Report – Spring 2025
The UK’s marketing, advertising, creative and media agency sector, as you’ve never seen it before…
Read more
- Preview
- Free access
Preview: Agency by Agency Industry Report – Spring 2025
With the Spring 2025 edition of the Agency by Agency Industry Report, we unveil the breadth and depth of the UK agency sector for the first time…
Read moreLatest articles
View all
- Article
- Free access
Built to withstand: navigating agency life in an era of AI and economic fire
Navigating the 'triple disruption' of the current moment through optimisation and experimentation
Read more
- Article
- Subscriber only
Beyond the statement: What agencies with ESG commitments tell us about sector priorities
One in three agencies have an ESG commitment and reveal some surprising patterns when it comes to size, growth and specialisation across our sector
Read more
- Article
- Free access
Beyond the guesswork: How our Data Shots can shape agency decision-making
How four key metrics can reveal the reality of agency performance and help you take the next steps
Read more
- Article
- Free access
What if growth isn’t the goal? Rethinking success in the agency sector
Growth data reveals fascinating contradictions across our sector, but what if the real question isn't how to grow better, but whether growth is the right measure of agency success at all?
Read more
- Article
- Free access
Stability versus volatility: What our growth data might mean for agency strategy
Is agency stability strategic wisdom or missed opportunity, when high-growth markets also show the highest rates of contraction?
Read more
- Article
- Subscriber only
Specialisation and emerging subsectors: How new expertise is reshaping agency success
How emerging specialisms are driving agency growth and what this means for positioning strategies in 2025.
Read more
- Article
- Subscriber only
Beyond London: The shifting landscape of the UK’s agency hubs
What does our exploration of the 15 biggest agency cities tell us about the story of the UK’s regional creative hubs in an industry in transition?
Read more
- Article
- Subscriber only
Creative hubs: Exploring the 15 biggest agency cities
The 15 biggest agency cities in the UK account for two thirds of all active agencies and three quarters of all agency employees. We decided to take a closer look...
Read more
- Article
- Free access
The new breed: Exploring the next agency generation
What type of agencies have been founded over the past three years to and which specialisms have the highest proportion of new agencies?
Read more
- Article
- Free access
Riding the waves: Mapping the Class of 2015
What does a ten-year-old agency look like? Who has come through the last decade with all its challenges and out the other side.
Read more
- Article
- Free access
The numbers are in… Welcome to Agency by Agency
Get access to the first comprehensive benchmarking data and insight into the UK agency sector…
Read more
- Article
- Free access
Why data matters: Understanding the agency sector
How data can offer strategic insights and inform decision-making for agency leaders and key stakeholders in agency sector
Read moreAgency Toolkit
View allData Shots
View allAll agencies
Amazon / Marketplace
Behavioural research and behaviour change
Brand strategy
Content
Conversion
Copywriting
Creative and advertising
Customer experience (CX)
Data and marketing analytics
Design and branding
Digital
Digital product design
Digital transformation
Direct marketing
E-commerce
Experiential and events
Influencer
Integrated and full service
Internal comms and employee engagement
Market research
Media
PR and communications
Search and performance
SEO
Social media
Social purpose and sustainability
Translation and localisation
Video and production
Website and UX/UI design
Find an agency
Find the right agency. Faster.
High‑quality, hand‑picked agency lists built from our comprehensive data and around your needs.