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The Growth Report: Finding opportunity in 2025’s agency sector
Exploring the complex landscape of our sector, where size matters, location drives opportunity and specialisation increasingly drives success.
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Preview: The Growth Report
From the growth paradox to stability as strategy, learn more about The Growth Report from Agency by Agency and the patterns that shape growth in our sector.
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Agencies for good: Social purpose and sustainability
A special report into agencies whose primary focus is social purpose, sustainability and making a positive impact
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Social purpose and sustainability: Mapping our newest subsector
Preview our report on Social purpose and sustainability agencies by finding out how we mapped the newest subsector on Agency by Agency and our key findings.
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IndieNation: Uncovering the UK independent agency landscape
The first ever comprehensive mapping of independent agencies in the UK, including subsector specialisms, regional clusters, performance measures and growth rates for all agency types.
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Preview: IndieNation Report
Read the executive summary of our first report into the UK’s independent agency sector
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Agency by Agency Industry Report – Spring 2025
The UK’s marketing, advertising, creative and media agency sector, as you’ve never seen it before…
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Preview: Agency by Agency Industry Report – Spring 2025
With the Spring 2025 edition of the Agency by Agency Industry Report, we unveil the breadth and depth of the UK agency sector for the first time…
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Beyond the statement: What agencies with ESG commitments tell us about sector priorities
One in three agencies have an ESG commitment and reveal some surprising patterns when it comes to size, growth and specialisation across our sector
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Beyond the guesswork: How our Data Shots can shape agency decision-making
How four key metrics can reveal the reality of agency performance and help you take the next steps
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What if growth isn’t the goal? Rethinking success in the agency sector
Growth data reveals fascinating contradictions across our sector, but what if the real question isn't how to grow better, but whether growth is the right measure of agency success at all?
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Stability versus volatility: What our growth data might mean for agency strategy
Is agency stability strategic wisdom or missed opportunity, when high-growth markets also show the highest rates of contraction?
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Specialisation and emerging subsectors: How new expertise is reshaping agency success
How emerging specialisms are driving agency growth and what this means for positioning strategies in 2025.
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Beyond London: The shifting landscape of the UK’s agency hubs
What does our exploration of the 15 biggest agency cities tell us about the story of the UK’s regional creative hubs in an industry in transition?
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Creative hubs: Exploring the 15 biggest agency cities
The 15 biggest agency cities in the UK account for two thirds of all active agencies and three quarters of all agency employees. We decided to take a closer look...
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The new breed: Exploring the next agency generation
What type of agencies have been founded over the past three years to and which specialisms have the highest proportion of new agencies?
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Riding the waves: Mapping the Class of 2015
What does a ten-year-old agency look like? Who has come through the last decade with all its challenges and out the other side.
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The numbers are in… Welcome to Agency by Agency
Get access to the first comprehensive benchmarking data and insight into the UK agency sector…
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Why data matters: Understanding the agency sector
How data can offer strategic insights and inform decision-making for agency leaders and key stakeholders in agency sector
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