In an industry where strategic decisions have long relied on experience and intuition, with our Data Shots agency leaders have access to something transformative: comprehensive benchmarking data that reveals where they stand against their peers. But the challenge isn’t only having access to this intelligence, it’s knowing how to transform these insights into strategic advantage.
Our Data Shots provide a complete picture of each of the 29 subsectors we have mapped, including the number of agencies operating within each specialism, how many new agencies have been founded over the past decade, the distribution of agency sizes by both headcount and turnover and where these agencies are located across UK regions. Alongside this sector overview, each Data Shot contains four critical financial metrics that cut through industry speculation and reveal the commercial reality of agency performance.
- Average turnover
- Turnover-per-head
- Net assets
- Growth
The power of this data is in how agency leaders might use these benchmarks to drive their decision-making, turning numbers into strategic intelligence to improve operations and build competitive advantage.
Whether you’re planning quarterly reviews, considering expansion opportunities or navigating major strategic decisions, these metrics can provide the foundation for confident, data-driven leadership.
