Over the past year, as we have been mapping the agency sector in all its complexity, it has become ever more clear to us that comprehensive, accurate data is not only vitally important for decision-making, but that we need to offer tools that reflect the breadth and depth of our industry.
With our subscription service we launch our Data Shots, each providing detailed, actionable insights into 28 subsectors based on the type of services agencies offer. This is only the start, as we have more to come… but the first question we need to answer is: What is a Data Shot and how can it be used?
Inside our Data Shots: Your guide to strategic intelligence
Alongside our reports, which delve into agency sector trends and offer commentary from industry experts, our Data Shots are at the core of our offer to subscribers. They provide unprecedented access to benchmarking data and market insights, and each Data Shot provides a comprehensive view of a specific agency subsector, from Amazon/Marketplace specialists to Website and UX/UI design agencies.
Each Data Shot is organised into five key chapters, with each delivering specific metrics and insight to help drive your strategic decision-making, whether you are an agency leader, advisor, investor or service-provider. We will publish our Data Shots four times a year, with our current schedule of March, June, September and December.
