In an era of unprecedented technological development and market complexity, accurate data is the most powerful tool for understanding, navigating and strategically positioning organisations. The UK marketing, advertising, creative and media agency sector is ever-changing and diverse; a place where comprehensive data insights can transform how decisions are made.
The problem is that until now it has been impossible to get the full picture of what is going on in the sector. A lack of accurate data and insight means that decisions, from the strategy of individual agencies and investors to policy at regional and national level, have been made without a true and full understanding of what is going on across the industry.
Here at Agency by Agency, we are providing the first comprehensive benchmarking data and insight into the UK agency sector. But why does it matter?
