Article Archives - Agency by Agency

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How the UK Industrial Strategy could reshape the agency landscape: lessons from Bristol

Investment and support for the UK agency sector? The UK Industrial Strategy and the opportunities and challenges that lie ahead.

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Built to withstand: navigating agency life in an era of AI and economic fire

Navigating the 'triple disruption' of the current moment through optimisation and experimentation

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Beyond the statement: What agencies with ESG commitments tell us about sector priorities

One in three agencies have an ESG commitment and reveal some surprising patterns when it comes to size, growth and specialisation across our sector

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What if growth isn’t the goal? Rethinking success in the agency sector

Growth data reveals fascinating contradictions across our sector, but what if the real question isn't how to grow better, but whether growth is the right measure of agency success at all?

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Stability versus volatility: What our growth data might mean for agency strategy

Is agency stability strategic wisdom or missed opportunity, when high-growth markets also show the highest rates of contraction?

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Specialisation and emerging subsectors: How new expertise is reshaping agency success

How emerging specialisms are driving agency growth and what this means for positioning strategies in 2025.

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Beyond London: The shifting landscape of the UK’s agency hubs

What does our exploration of the 15 biggest agency cities tell us about the story of the UK’s regional creative hubs in an industry in transition?

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Creative hubs: Exploring the 15 biggest agency cities

The 15 biggest agency cities in the UK account for two thirds of all active agencies and three quarters of all agency employees. We decided to take a closer look...

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Social purpose and sustainability: Mapping our newest subsector

Preview our report on Social purpose and sustainability agencies by finding out how we mapped the newest subsector on Agency by Agency and our key findings.

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The new breed: Exploring the next agency generation

What type of agencies have been founded over the past three years to and which specialisms have the highest proportion of new agencies?

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Riding the waves: Mapping the Class of 2015

What does a ten-year-old agency look like? Who has come through the last decade with all its challenges and out the other side.

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