It is accepted that this is a tough time to launch an agency, but despite a slowdown in the number of new agencies founded (see our Agency by Agency Industry Report, Spring 2025), some 2,710 of the agencies we have mapped were founded since 2022 – 10.7% of all active agencies across the sector. But what type of agencies are they, and which subsectors are growing the most quickly when it comes to agencies being founded?
The new breed: Exploring the next agency generation
April 3, 2025 | 5 min read
