Riding the waves: Mapping the Class of 2015

March 24, 2025 | 6 min read

What does a ten-year-old agency look like? Who has come through the last decade with all its challenges and out the other side? The agency sector has changed a lot over the past ten years, from the impact of a global pandemic to the rise of AI, so let’s explore the agencies that have made it this far: The Class of 2015

Through our mapping of the UK agency sector, we are able to take a look at different groups of agencies in different ways. We can explore all agencies in Scotland, for example. Or Direct marketing agencies with an annual growth rate of over 10%. Or women-led agencies with a turnover of over £3m.

With the publication of our first Agency by Agency Industry Report (preview here), it got us thinking about the developments and changes to the sector over the past ten years. And that led us, in turn, to think about those agencies in our sector who are reaching double figures this year. The Class of 2015. We thought we’d delve into the data for this cohort of agencies, the 1350 agencies in our sector mapping who were born exactly a decade ago.

What does a ten-year-old agency look like? Who has come through the last decade with all its challenges and out the other side? The agency sector has changed a lot over the past ten years, from the impact of a global pandemic to the rise of AI, so let’s explore the agencies that have made it this far: The Class of 2015

Through our mapping of the UK agency sector, we are able to take a look at different groups of agencies in different ways. We can explore all agencies in Scotland, for example. Or Direct marketing agencies with an annual growth rate of over 10%. Or women-led agencies with a turnover of over £3m.

With the publication of our first Agency by Agency Industry Report (preview here), it got us thinking about the developments and changes to the sector over the past ten years. And that led us, in turn, to think about those agencies in our sector who are reaching double figures this year. The Class of 2015. We thought we’d delve into the data for this cohort of agencies, the 1350 agencies in our sector mapping who were born exactly a decade ago.

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