The marketing agency sector faces what might be described as a “triple disruption”: economic pressure marked by inflation and tightening client budgets, an era of media abundance requiring new strategic approaches, and the pervasive rise of artificial intelligence that might fundamentally rewire how agencies work.
This isn’t a future threat. For agencies across the United Kingdom, this is the present reality, where the challenge lies not in predicting what might happen, but in responding thoughtfully to what is already unfolding. Agency by Agency co-founder Tom was invited to speak at Agency Hackers’ Built to Withstand agency leadership conference in London last week.
