What we do

How big is the UK marketing, advertising, creative and media agency sector? How many agencies are there? In which fields do they specialise? How has it developed? Where is the growth? What is it worth?

The major challenge for the agency sector, whether it is agency owners, investors, industry bodies or those servicing the sector, has long been a lack of accurate data and insight. At Agency by Agency we have worked in the sector for years and know all too well what this can mean when it comes to making informed decisions relating to our business.

How we do it

Working with our partners at The Data City and bringing together knowledge and expertise from across the sector, we have developed Agency by Agency and our range of products to put the right tools in your hands to make the right decisions for your business.

Agency data. The power of insight.

Our products

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Annual subscription for full access to our comprehensive reports and Data Shots:
- Data Shots offer benchmarking data for 28 agency subsectors
- The Agency by Agency Industry Report shines a light on agency trends with data, insight and voices from across the sector
- Special reports and articles throughout the year on a variety of topics, such as growth, innovation funding, women in the agency sector, independent agencies, regional and city spotlights, specialisms and more
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Bespoke research
With commissioned reports and research, we can help you answer the specific questions.
- For agency owners, investors, industry bodies and B2B offering services to the sector
- Reports and research tailored to your needs and for your exclusive use
- M&A target identification - save days of manual research and find opportunities in any niche of the sector
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Content and editorial
Work with our editorial and research team to create content and thought leadership.
- For agency advisors, industry commentators and B2B offering services to the sector
- Content including custom reports, data storytelling and analysis
- Associate your brand with key industry metrics and analysis of important topics
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M&A support
Work with an analyst and save time and money on origination and due diligence benchmarking.
- Identify acquisition targets using our filters
- Benchmark performance and forecasts during due diligence
- Save days of manual research and find opportunities in any niche of the sector
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Consultancy and support
Draw on our expertise via short term fractional strategy support and consultancy.
- Team strategy setting workshops and analysis
- Bespoke research and workshop facilitation
- Guided thinking, drawing on our data and reports
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What we do

How we do it

Our products

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