We have mapped the UK agency sector in a number of ways. We provide data and reporting for agencies based on the services they provide, on their target market, based on their size and based on their location. You can find more about how we define different types of agencies below.
Subsectors
- Communications
- Creative & Content
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Digital & Technology
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Integrated & Full Service
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Marketing Channels
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Performance & Analytics
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Strategy & Research
Specialisms
- Amazon/Marketplace
- Behavioural research & behaviour change
- Brand strategy
- Content
- Conversion
- Copywriting
- Creative & advertising
- Customer experience (CX)
- Data & marketing analytics
- Design & branding
- Digital
- Digital product design
- Digital transformation
- Direct marketing
- E-commerce
- Experiential & events
- Influencer
- Integrated & full service
- Internal comms & employee engagement
- Market research
- Media
- PR & communications
- Search & performance
- SEO
- Social media
- Social purpose & sustainability
- Translation & localisation
- Video & production
- Website & UX/UI design
Latest articles and reports
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- Article
- Partnership
83p in the pound: Gender pay gaps across the UK’s largest agencies
Exploring the gender pay gap within the UK’s largest agencies and what it means for the sector. In collaboration with gender pay gap consultant Lynda Harvey.
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- Article
- Partnership
The language trap: How agencies describe themselves and what it reveals about differentiation
A collaboration between Agency by Agency and Treacle to explore how similarities in agency descriptions can make it hard to stand out from the crowd.
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- Article
Time to scale-up: How 861 agencies are driving disproportionate sector growth
Just 3.4% of all active agencies qualify as scale-ups, yet they generate a quarter of sector turnover and employ more than a quarter of the workforce. What makes these agencies different?
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