The Agency Toolkit is our guide to building a smarter agency. Subscribers will have access to a growing library of articles, workshops and downloadable resources to help stimulate ideas, be tailored to your agency’s needs and help you on the road to building a smarter agency. The series begins with explorations of how to clarify your agency’s ambition, why your value proposition might be holding you back, and how to bring social purpose and sustainability into your agency.
Each month we will be publishing articles on all aspects of building and maintaining a smarter agency, and as the series progresses we will also be delving deeper into the topics that our subscribers are most interested in – all part of our commitment to building a hub for knowledge and insight that is by the sector, for the sector.
Tools for agency leaders
The aim of our Agency Toolkit is a simple one: to draw on our years of experience running agencies and the insight we have gained through creating Agency by Agency to create a library of articles with accompanying resources that will provoke your thinking and stimulate action. As the library builds, it will guide agency leaders through a full suite of connected, strategic conversations.
We hope that the series will not only offer helpful models but also encourage conversations within leadership teams and assist in creating space for aligned, strategic action. Each article will be accompanied by downloadable resources to allow agency leaders to run their own workshops and tailor them to their specific needs.
We also offer support and facilitation if you’d like help running the sessions, which can be useful for agency leaders who want to be actively involved in the workshops rather than running them. Check out our workshops page if you’d like to learn more and, as with all our bespoke research and consulting services, we offer a discount for Agency by Agency subscribers.
What’s coming up in the series?
We are launching our Agency Toolkit with three articles (and accompanying resources):
- Clarifying ambition: Where are you really taking this agency?
- What business are you in? Why your value proposition might be holding you back
- What’s the goal? Bringing social purpose and sustainability into your agency
Every fortnight we will be adding new articles and resources to the Agency Toolkit, exclusive for our subscribers. When the first stage of the series is completed, the library will also contain:
- Setting objectives that actually get done: How to use OKRs to align strategy, focus your team and drive accountability
- Structure is strategy: How to realign your agency organisation for scale, simplicity and sanity
- Modelling your margins: How to model, track and improve profitability in your agency
- Get serious about retained revenue: How retained revenue supports better planning, performance and wellbeing
- Client work: Upgrading account leadership to drive client growth
- Building your signature systems: Turning your value into a scalable proposition
- The right leads, consistently: Creating a fit-for-purpose new business engine
- Analytics without killing creativity: Leading through data, not gut feel
- Free the agency leaders! Resources to achieve operational effectiveness for agencies of all sizes and ambitions
- Keeping the talent happy: Building and retaining a stellar team
- Values = value: Embedding ESG and inclusive leadership in a successful agency strategy
- Preparing for scale, succession or sale: Planning for agency maturity
As the library grows, we will be speaking to our subscribers to find out what topics they would like to see covered in the Agency Toolkit in the future. So join us today, be part of the conversation, and see how our data, insight, tools and resources can help you build a smarter agency.
Find out more…
Get full access to our Agency Toolkit by subscribing to Agency by Agency here. We have a range of subscription options available including special rates for agencies with a headcount of 1-2 people.
If you are interested in us helping support and facilitate workshops for you and your agency leadership team, check out our workshops page.
If you have specific questions you’d like answering, our commissioned reports and bespoke research can help, tailored to your needs and for your exclusive use. You can find out more about our bespoke research and all our products here.