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Agency by Agency maps the sector by creating subsector lists of different agency types. These become the basis for our Data Shots. We offer Data Shots for different types of agency based on the services they provide (Website and UX/UI services, PR and communications, Video and production, Search and performance marketing etc) as well as the types of clients agencies work for (the tourism sector, automotive, fashion and so on).
The total number given for any type of agency is based on the overall number of agencies on the subsector list. Of course, agencies who offer a range of services or work across different subsectors, will appear in more than one list and will therefore have an interest in the benchmarking data and reporting on a number of different types of agency.