Reports

  • Report

The Growth Report: Finding opportunity in 2025’s agency sector

Exploring the complex landscape of our sector, where size matters, location drives opportunity and specialisation increasingly drives success.

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  • Report

Agencies for good: Social purpose and sustainability

A special report into agencies whose primary focus is social purpose, sustainability and making a positive impact

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  • Report

IndieNation: Uncovering the UK independent agency landscape

The first ever comprehensive mapping of independent agencies in the UK, including subsector specialisms, regional clusters, performance measures and growth rates for all agency types.

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  • Report

Agency by Agency Industry Report – Spring 2025

The UK’s marketing, advertising, creative and media agency sector, as you’ve never seen it before…

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Agency by Agency is supported by Innovate UK, the UK’s innovation agency. Innovate UK drives productivity and economic growth by supporting businesses to develop and realise the potential of new ideas. Innovate UK is part of UK Research and Innovation.

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